However, they faced a challenge: how to attract more customers to download their enhanced app and increase their engagement and loyalty. They also wanted to focus on their biggest market, Saudi Arabia, and appeal to the millennials who make up the majority of their target audience.

That’s why they hired us, ADAB Agency, a copywriting agency in Dubai that specializes in Arabic language content. We created a campaign that leveraged the power of social media, and gamification to promote the enhanced app and its features to the Saudi audience.

The campaign had three main objectives:

• To raise awareness of the enhanced app and its benefits among the existing and potential customers in Saudi Arabia
• To encourage customers to download the enhanced app and use its features regularly
• To increase customer satisfaction, retention, and referrals

The campaign had two main components:

A social media campaign that used catchy and creative posts in Saudi dialect to showcase the enhanced app and its features. The posts also used hashtags, emojis, and questions to generate interest and engagement from the audience. The posts were published on Facebook, Instagram, Twitter, and Snapchat, the most popular platforms among the Saudi millennials.

A gamification campaign that used a quiz-based app feature that rewarded customers for answering questions related to the app and its features. The quiz was designed to be fun, easy, and informative, and it offered prizes such as vouchers, discounts, and freebies. The quiz also encouraged customers to share their results and invite their friends to join the app.
The campaign ran for four weeks and achieved impressive results:

Shared Success

"Thank you, and very good work"